Building Hawkfish :
The Secret Weapon to Mike Bloomberg’s 2020 Presidential Run
Creating A team …almost winning a Nation
Over Thanksgiving weekend in late November of 2019 Mike Bloomberg announced his candidacy for president. A week later I got a call to join a secretive team to help with some social and banner projects. Little did I know that I was walking into the funnest 3 months of my life. I was brought in to not only help produce ads for the campaign, but also to help build out what would become Hawkfish. – a secretive tech firm he started to initially help the DNC, but eventually be unleashed to take a late-entering candidate to #2 in the polls.
I functioned as one of the production leads of Hawkish. Responsible for over 500 ads, campaign Podcasts, TV spots, and also recruited through our network what would become a 200 person team of producers, editors, outside partners, creatives and strategist – all within 3 months. Including one of the campaigns most viewed ads – How We Will Win & Assembly Line. Using my connections, I was able to provide Hawkfish and Bloomberg with employees still fighting the good fight for the 2020 election. We also became the toast of the internet for a few days / weeks with our groundbreaking tactics within the political arena. We disrupted the way political advertising can work. We made facebook and other platforms change their rules in an unprecedented way.
