About

I am the co-founder of Ford XR – a mixed reality platform, NOT campaign - for Ford Motor Company. Over the course of the last few years, we convinced Ford top executives to invest in Virtual & augmented reality as a new comms channel, and not just a one-off campaign launch. I oversee both creative & production of everything AR/ VR/360 related.

Currently we have made 5 VR live-action films, added a VR -enabled player to Ford.com (in the shopper funnel), CES activation, countless 360 ads, Click to AR ad units, as well as a “virtual dealership”, Virtual test drives and soon a fully AR user manuals.

Wrote this piece establishing guidelines for Ford VR as well -  Creating VR Guidelines for Your Brand and have spoken on panels (at AICP, ANA, IAB, Brandemonium, Facebook & SXSW) for this subject . On a personal level, I am very passionate about Mixed reality innovation in work and life. I shoot with my Samsung gear 360 whenever I can (at the annoyance of my wife) 

CREDITS:

Ford XR App: Production Co.(Interactive/App) :  TOOL of NA

Ford.com VR Player - Wildlife LA / VR Content (car interiors) - subVRsive

AR User Manual - Tool of NA

CES Activation - Groove Jones

WSJ Ad Units - Burrows/ Fancy Pants Group

FILMS:

LeMans - Tool of NA (dir. Erich Joiner ) 

WRX  - Uprising Çreative / Hoonigan Media  - (dir. Jeff Nichols) 

Gymkhana NINE - Uprising Çreative / Hoonigan Media  - (dir. Brian Scotto)  

Born in BAJA -  BCI.TV / Vayalian  (dir. Damian D'Amico) 

Mustang Re-Rendevous - MASHABLE.TV 

pOST - EightFX

Music/Sound Design - Q Dept