In spring of 2025, I oversaw a program for Suntory Beam’s Hornitos’s tequila brand that celebrated Cinco de Mayo with a full out “gala” that included a bar takeover, Sweepstakes + specialized kit giveway as well as a Celebrity Call-to-Action set of videos and appearances.
Tying into the celebrated Met Gala , just blocks away - we created our own gala for the people…. Where anyone can come.
Full staircase photo ops, influencers and celebrities mixing with the public AND of course wonderful (and free!) tequila drinks.
THE GALA
Celebrity Call-to-Action + “At Home” Kits
