TOTAL WIRELESS:
Hidden in Plain Sight
ACTUAL WORLD CUP TICKETS: Hidden in plain Sight
In the spring of 2026 - with World Cup fever at its highest and ticket prices sky rocketing, I was brought on to oversee a hidden camera stunt for Total Wireless where we hid actual World Cup tickets across 4 major cities -all one your standard TAKE ONE flyers.
Part Stunt, Part content shoot we scouted, sourced and pulled of some classic hidden camera capture to make a memorial campaign and had people scouring the neighhorhoods of Houston, Miami, LA and NYC for more. You never knew where next ones would turn up!
Insider Tip: I used my street team as scouts to help us narrow down which Total Wirless locations would be best suited for this type of stunt - avoiding 50K in scouting fees in 4 cities - plus was able to use folks wth better boots on the ground
