This was an activation experience within an TV spot.
I was brought on by David&Goliath to help create a unique Holiday Lights ride-along experience for the children of St Jude. We built a massive, 300 LED panel structure that surrounded the vehicle and immersed the children in a winter wonderland - complete with custom hydraulics and a beautiful, 360 film by Factory Fifteen and Nexus Studios.
The ride was built at St Jude hospital, so the children could visit between treatments. I was able to spend a week in Memphis with the folks St. Jude Children's Research Hospital - ALSAC. What a truly special place. Glad I could be part of bringing some joy this to kids who truly need it.
